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Search Engine Optimization Plus Guaranteed Web Design

100% Satisfaction Guarantee on Web Design and related production services

Standard Marketing is an internet marketing firm in Vancouver, Canada that has been creating success for small and medium-sized business across North America since 1999.

We offer two things other firms cannot: 1) a 100% 90 Day Money-Back Guarantee on web design, 2) 20 years marketing experience in almost every category of business including 9 years in search engine optimization – see pricing and information.

Our specialty is creating websites for people who aren't sure what they need. We'll talk with you for as long as it takes to understand your business, your goals, and your customers. Then we create your website as a powerful marketing tool – see web design information. And if you wish we will optimize it so customers find it on Google and other search engines – see search engine optimization.

Every client has direct access to our president by phone. They tell us our service is "above and beyond the call of duty" – see our Testimonials.

Contact Us
The Standard Marketing Management Team
"Ken, We're getting an average of 3 appointments a day from the Mr. ProLock website. And you did a beautiful job on automotivelocksmiths.com."

Terry Whin-Yates, President
Mr. ProLock Locksmiths
Vancouver, Canada
www.mrprolock.com
"Ken, the website does look great and the leads are rolling in! We are very pleased. Thanks!"

Kimberly Kozar, Marketing Manager
Convey or Store It, Inc.
Chicago, Illinois
www.scanscale.com

Search Engine Optimization

After you have a great website you need people to find it.  That's where Search Engine Optimization comes in, and this is where we really shine. Most people on the internet use search engines to find what they want.  Search Engine Optimization puts your website above your competition in the search results. Please click the keyword phrase links below for a practical demonstration of our success, and please see search engine optmization packages and pricing.

21 Clients On Page One Of Google.com

Two competing clients on the same page one!

Website   Keyword Phrase (click to search Google)
standardgraphics.net - search engine optimization vancouver
search engine ranking vancouver
chinese translation canada
scanscale.com - in line scales
automated dimensioning systems
automated cubing systems
westrimprojects.com - envelope repairs
excavating and demolition
bobcat services Vancouver
sino-can.com - tungsten carbide parts
tungsten carbide nozzles canada
pdc drilling bit repairs
pdc cutters canada
automotivelocksmiths.com - automotive locksmith
automotive locksmiths
mrprolock.com - vancouver locksmith
vancouver locksmiths
doraworks.com - prince george real estate
remax-allpoints-bc.com - lower mainland real estate
philmosher.com - new homes winnipeg
edmontonproperties.net - edmonton properties
condostocastles.ca - buyers agent vancouver
douglasmotel.ca - motels in merritt
merritt motels
attheshore.ca - waterfront bed and breakfast Sechelt
schooliseasy.com - tutors in vancouver
pdplustutors.com - tutors in vancouver
designcentreforcpted.org - cpted
osmonation.com - new hairstyling products
sugor.net - chinese powder coatings
davepeto.com - vancouver painter
pharmanalyticslive.com - pharmaceutical sales forecasting
innerheart.ca - personal counselor vancouver
rickshow.com - vancouver comedian

 Send us an email to start improving your website's ranking today.

Search Engine Optimization Packages

Search Engine Optimization has repeatedly proven to be the most cost effective way to bring qualified customers to your website, but it's not a magic pill.  It is a combination of specialized information, experience and hard work. Sometimes results happen quickly.  But sometimes it takes many weeks or even months to achieve a satisfactory ranking.  Our goal is always to get your site on Page One of Google, Yahoo, and MSN Live Search so we can brag about our success like we've done with our customers in the list above.


We offer five different SEO packages:

       A. Bronze - $877 one time charge.

       B. Silver - $627 first month, $97 per month for a minimum of 11 months.

       C. Gold - $977 first month, $257 per month for a minimum of 11 months.

       D. Platinum - $1,957 first month, $457 per month for a minimum of 11 months.

       E. Diamond - $2,957 first month, $957 per month for a minimum of 11 months.

      *Special - For customers requiring a higher level of service we develop a unique SEO
        program customized to their individual needs. Please contact us for more information.



A. Bronze Package Details - $877 one time charge.

The mandatory first step in increasing your ranking is to make your homepage Search Engine Friendly.  Our Bronze SEO Package provides the following services which will make your homepage Search Engine Friendly and can usually be completed within one or two weeks. You can gain a great deal of free Search Engine Optimization information from the points below.

1.

Analyze Your Website - The first thing we do is make sure your website wasn’t built in ways search engines don’t like. If their spider or robot program can't scan your web pages your site won't be included in their listings.

2.

Keyword Analysis - After consulting with you we research the best keyword phrase to increase your ranking, and provide suggestions on the best ones to target. A “keyword” phrase is a short phrase somebody would type into a search engine when looking for websites that offer your products and services. For example, somebody in Canada looking for Chinese translation might go to Google and type ‘chinese translation in Canada’. There they would find our site number two on page one as you can see by clicking this link.

The database we use allows us to see what words people are actually searching for on the major search engines, so we can be sure we’re targeting keywords that will bring new customers and increased ranking. The database also tells us how many websites are targeting each of those keywords with their Search Engine Optimization strategy. This information often turns up ‘plums’ which are not being targeted by many websites. Targeting these plums is an excellent way to obtain a higher ranking.

3.

Competitive Analysis - At this stage we research many things on your behalf.  We make sure Google, Yahoo and MSN Live Search know of the existence of your website.  We research your current ranking for your keyword phrase, and your competition's ranking for your keyword phrase. We look at who's ahead of you and what we have to do to pass them.

4.

Wording of Homepage Text - We look carefully at the text you have on your homepage and where your keywords are placed. Then we polish the text to make it both search engine friendly and strong marketing copy.

5.

META Tags - We rewrite your Meta Tags. The Keyword Tag is not so important, but the Title and Description Meta Tags are very important. Some major search engines put the contents of the Description tag under the title of your page in their search results. You need this text to be worded correctly with regard to keywords and again, to be inviting to prospective customers.

6.

HTML Tags - We also look at the HTML tags on your page. An Alt tag is a few words that can be associated with photos and graphics on your homepage. If you don’t overdo it you can include keywords in these and some of the other HTML tags to help your ranking. If you overdo it search engines will take it as spamming and penalize you.

7.

Link Popularity - After your site is search engine friendly, having other websites link to your website is the most powerful thing you can do to increase your ranking. We'll add your website to the directory that is the best source of free links on the internet.  In addition we'll give you links to your website on a couple of our other customers' websites. Most are high quality websites that are already ranking very well. Reciprocal Linking is not as important as it used to be, but it can still help. We can also recommend the best ways for you to get more high quality links on your own if you wish.

8.

Site Map - We make sure you have a good Site Map so search engine spider robot programs can find the website pages you want them to find, and avoid the pages you want to remain hidden, for example, pages that are accessible by password only.

Send us an email to start things off.

 

B. Silver Package Details - $627 first month, then $97 a month for a minimum of 11 months.

Because the major search engines change their ranking criteria constantly and your competition is always trying to climb over your back, clients who want to maintain and increase their good ranking ask us to provide ongoing SEO services. 

In addition to all of the points mentioned above, the Silver package provides the following:

9.

Ongoing SEO Improvements - The major search engines are always changing their criteria for ranking websites.  And the internet is getting larger, not smaller.  There is always more competition for your keyword phrases, not less.  You need a professional SEO firm constantly working on your behalf.  Also, if you're in a very competitive situation we may have to do more work over time in order to achieve satisfactory rankings for your site. It is always our goal to get you into the Top 10 on Google, Yahoo, MSN, and keep you there. We want to brag about our success like we're doing with our other clients above

10. 

Research Link Exchange Requests - Once your site is ranking well you will receive requests from other websites to exchange links. If the site is a good website, and if the links are done in the proper way this can be good for both your rankings. But if you exchange links with a site that's on a search engines Black List this would seriously damage your ranking. To avoid this we research each of the link exchange requests you receive, give our opinion on whether or not you should exchange links with that website, and provide suggestions on the best way to proceed. 

11.

Tracking & Reporting - We monitor all of the major search engines on a monthly basis and provide a written report with your current rankings. Google used to take months to rank new websites but these days they usually find your website within a few weeks.

Send us an email to start things off.

 

C. Gold SEO Package - $977 first month, then $257 per month for a minimum of 11 months.

The Gold package allows us to use more aggressive SEO strategies for your website.

We look closely at your website and competitive situation and after discussions with you make recommendations regarding what SEO services you require.  Out-of-pocket expenses such as billings from directories or Google AdWords are not included in our package prices.

In addition to all of the points mentioned above, the Gold package provides the following:

12.

Website Analytics - Every month we provide crucial information that helps you and us improve your rankings such as how many different people are visiting your site, which pages they visit the most, what websites they come from, and what keyword phrases they are using to find your website from the major search engines.

13.

Blogging For Profit - Blogs can be an excellent source of external links to your site.  You might be surprised how many people are interested in what you have to say about your industry and your business.  When they link to your site it can greatly enhance your ranking on major search engines. We set you up with a free Blog that you can write and manage on your own, or our trained marketing professionals can do the writing for you.

14.

Directories - There are many directories on the internet. Putting a link to your website on the bad ones will get your website onto Google's Black List, and they'll penalize your ranking.  But there are also many good directories which will help your website's ranking.  We know which are good and which aren't and will add links to your site on the best of the good ones.  Some directories are free and we start with those.  Others charge a few dollars. 

21.

In-Depth Competitive Analysis - Why not see what's working for your competition, and then improve on it? We look deeply into why your competition has achieved top ranking, things like analyzing the structure and content of their websites, their Link Popularity, and doing a Keyword Analysis. Then we provide a written report to you with strategic recommendations for overcoming them all.  Our goal is to win.

15.

More Links From Other Websites - As mentioned above, once your website is Search Engine Friendly, adding more links from other websites to yours is the most powerful thing you can do to increase your ranking.  We know the best strategies and put our Link Building expertise to work for you.

Send us an email to start things off.

D. Platinum SEO Package - $1,957 first month, then $457 per month for a minimum of 11 months.

With the Platinum package we start to get into a more comprehensive Search Engine and Internet Marketing campaign, of which SEO is the most important. 

After careful analysis of your website's competitive situation, and after discussions with you we make recommendations regarding what SEO services you require.

In addition to all of the points mentioned above, the Platinum package provides the following:

16.

Press Releases - We know of close to 20 websites that will publish your Press Release for free.  It is usually possible to include a link to your website at the bottom of every release, which will help increase your ranking by itself, and also encourages other websites to link to yours which will increase your ranking as well. 

17.

Social Networking Websites - We know of over 100 websites where you can get free publicity if your article, photos or videos don't look blatantly commercial.  Some of the most well known are YouTube, Flickr, Digg, reddit, Facebook, and MySpace.  We have the expertise and knowledge, and take the time to do it right.

18.

Google AdWords - If managed professionally Pay-Per-Click (PPC) Search Engine Marketing (SEM) campaigns using Google AdWords can drive qualified customers to your website very quickly at very low cost. You only pay when somebody clicks your ad and goes to your website.  We know the best ways to write pay-per-click ads and organize the preferences to deliver the customers you want.  Google also has another similar system called AdSense. AdWords ads are the little text ads you see on the far right column of the page after you search.

19.

More Links From Other Websites - As mentioned above, once your website is Search Engine Friendly, adding more links from other websites to yours is the most powerful thing you can do to increase your ranking.  There is no such thing as too many links as long as they're all high quality.  It's not uncommon for a good website to have over 1,000 links pointing to it.  All of the points in the Platinum SEO Package are designed to get more high quality links to your website. 

Send us an email to start things off.

E. Diamond SEO Package - $2,957 first month, then $957 per month for a minimum of 11 months.

The Diamond package is for the website owner who is serious about achieving top ranking on Google and the other major search engines.  It is the fulfillment of an on-going comprehensive 'White Hat' search engine marketing campaign.  It builds your website content, links, and keyword relevance on a continuous basis.

After a careful analysis of your website and your competition, and after discussions with you, we make written recommendations regarding the specific SEO services you require. 

In addition to all of the points mentioned above, the Diamond package provides the following:

20.

Relative Content - Google feels that if you are constantly adding new articles (content) to your website then it is a 'going concern' and will be more relevant to more people. And they can tell if the content you are adding is related to your targeted keyword phrases.  We will add relative content to your website on a regular basis. 

21.

Pay-Per-Click Campaigns - With the Diamond SEO package we have the time to develop groups of Google AdWords campaigns that are each targeted to different segments of your market, develop different Landing Pages for each group, and monitor which is the most effective.  We can also develop Pay-Per-Click ad campaigns on Yahoo Search Marketing and MSN adCenter.

22.

Landing Page Optimization - It's much more effective to have a special page on your website that contains only specific information that people who click on your AdWords ads are interested in.  This is called a Landing Page and we are experts at creating and optimizing them in order to convert more of them into paying customers.

23.

E-Newsletters - It's always easier to sell to people that have already bought from you, or expressed an interest in your products and services.  If you're not going after upsales and repeat business you're leaving a lot of money on the table.  A professionally designed E-Newsletter can bring in those additional sales.  If you use only email addresses from people who choose to receive your newsletter it can be an inexpensive source of income, links to your website, and referrals.  We're experts at designing and making your newsletter one of your most profitable marketing tools. 

Send us an email to start things off.

"I have been getting hits from Google searches so thanks for doing a great job and I hope I can stay on page 1! Also, I get compliments on how professional my website looks. "

Angela Bissett
Director
PD Plus Tutoring Services Inc.
www.pdplustutors.com
"With Ken's persistence and dedication my company appears on the first page of the searches for 'Tutors in Vancouver'.  Without any hesitation I highly recommend Ken Lapp for website design and search engine optimization."

Susan Cumberland
Director
Academic Advantage Educational Services Inc.
www.schooliseasy.com
 


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