Search Engine Optimization – Guaranteed Web Design
Standard Marketing & Graphics is a long established web design and internet marketing firm in Vancouver, Canada. We have been creating success for small and medium-sized businesses in Toronto, Chicago, and across North America since 1999.
We offer two things other firms cannot – a 100% Money-Back Guarantee on web design, and 20 years marketing experience in almost every category of business, including 9 years in search engine optimization – see Discounted SEO Packages.
Every client has direct access to our president by phone or email. Clients tell us our service is "above and beyond the call of duty" – see our Testimonials page.
Ken Lapp giving a Search Engine Optimization seminar at the Better Business Bureau in Vancouver, BC. See "In The News"
Your website will look world class, and it will make you money.
Our expertise is proven and our service is beyond compare. We'll talk with you for as long as it takes to understand your business, your goals, and your customers. Then we build your website as a single unified marketing tool with everything working toward getting people to take action right now – either to contact you or to buy – see Web Design. Then our Search Engine Optimization services can ensure customers find it on Google and other search engines – see Search Engine Optimization.
Call now for a Free Website Analysis or Consultationon any aspect of your marketing and advertising with Internet Marketing Specialist, Ken Lapp. Toll Free Direct Line ...
1-866-722-9375
"It is my pleasure to inform you that Ken Lapp and his firm have ended my search for good and reliable web related services. The results they have attained for Search Engine Optimization for my website have exceeded my expectations. I’ve discovered that Ken’s work ethic, experience and professionalism is the exception in this industry and not the norm. You can rely on him to be constant and to follow through on his word."
"Hi Ken. We wanted to let you know that the newly redesigned website has significantly increased the number of moving inquiries. This pertains to both local & long distance moves. You were so easy to work with and we really appreciated your suggestions and expertise. We can’t believe how quickly this project was completed. Thank you."
"Ken, We're getting an average of 3 appointments a day from the Mr. ProLock website. And you did a beautiful job on automotivelocksmiths.com."
Terry Whin-Yates, President
Mr. ProLock Locksmiths
Vancouver, Canada www.mrprolock.com
"Ken, the website design does look great and the leads are rolling in! We are very pleased. Thanks!"
Kimberly Kozar, Marketing Manager
Convey or Store It, Inc.
Chicago, Illinois www.scanscale.com
Why Search Engine Optimization?
After you have a great website you need people to find it. One of the hard realities of the internet is that without Search Engine Optimization (SEO) your website stands very little chance of being found by anyone.
You need a professional SEO firm working for you on an ongoing basis for two reasons:
New websites are being added to the internet at a tremendous pace. There's more competition for your products and services every day, and all those new websites are trying to outrank yours. We help you stay on top.
The major search engines are constantly changing their criteria for ranking websites, i.e. their algorithm. Without ongoing professional attention your rankings can drop off Page One suddenly and completely. Without any warning you can find yourself on page 6, which in SEO terms is the same as page 600. We ensure your good rankings stay good.
Please click the keyword phrases below for a real life demonstration of the success we've brought to our clients. Each link takes you to Google and searches for that keyword phrase in real time. You'll find each client's website on Page One of the search results for that keyword phrase. Please click here for Discounted SEO Package pricing.
Proven Results – Join this List of Clients on Page 1 of Google
Website
Keyword Phrase (clicking the keyword phrases below automatically takes you to Google and searches for that phrase in real time. You will see the client's website on the first page)
We charge by the hour because every business situation is different. We look at every client's internet presence carefully and make our recommendations depending on what they need the most, the SEO services that will bring them the most ROI for their investment. The SEO Packages below provide substantial discounts from our Casual Rate of $110 per hour for Internet Marketing and Search Engine Optimization.
***All of our SEO Packages include a monthly report.
We offer these Discounted SEO Packages:
Silver SEO Package – $635 first month, $95 per month for a minimum of 11 months.
– You can choose, or we will recommend7 hours in the first month, plus 1 hour per month from the list of SEO and Internet Marketing services below.
Save $300 (the equivalent of over 3 months FREE)
Gold SEO Package – $925 first month, $225 per month for a minimum of 11 months.
– You can choose, or we will recommend10 hours in the first month, plus 2.5 hours per month from the list of SEO and Internet Marketing services below. Save $725 (the equivalent of over 3 months FREE)
Platinum SEO Package – $1,925 first month, $450 per month for a minimum of 11 months.
– You can choose, or we will recommend21 hours in the first month, plus 5 hours per month from the list of SEO and Internet Marketing services below.
Save $1,485 (the equivalent of over 3 months FREE)
Diamond SEO Package – $3,925 first month, $1,450 per month for a minimum of 11 months.
– You can choose, or we will recommend42 hours in the first month, plus 15 hours per month from the list of SEO and Internet Marketing services below.
Save $4,765 (the equivalent of over 3 months FREE)
Star SEO Package – $7,450 first month, $2,450 per month for a minimum of 11 months.
– You can choose, or we will recommend82 hours in the first month, plus 28 hours per month from the list of SEO and Internet Marketing services below.
Save $8,500 (the equivalent of over 3 months FREE)
Nova SEO Package – $12,900 first month, $4,950 per month for a minimum of 11 months.
– You can choose, or we will recommend142 hours in the first month, plus 56 hours per month from the list of SEO and Internet Marketing services below.
Save $18,980 (the equivalent of over 3 months FREE)
Custom SEO Packages – For clients requiring a higher level of service we are happy to discuss a volume discounted SEO and Internet Marketing Package that fits your needs.
We offer these Search Engine Optimization and Internet Marketing services depending on your specific needs:
Google Local Business Results – We can put your business contact information and a link to your website in the Google Local Business Results whether your business is in Toronto or anywhere in the world.
Google Maps – We can put your business photos and contact information on Google Maps.
Analyze Your Website – The first thing we do is make sure your website wasn’t built in ways search engines don’t like. If their spider or robot program can't scan your web pages it won't be included in their listings.
Keyword Phrase Consultation – Combining your business goals with our knowledge of marketing and the internet often enables us to come up with the best keyword phrase to increase your ranking. A “keyword phrase” is a short phrase somebody would type into a search engine when looking for websites that offer your products and services. For example, somebody in Canada looking for Chinese translation might type ‘chinese translation in Canada’. There they would find our site ranked high on the first page of Google.com as you can see by clicking this link.
Keyword Research & Analysis – For more serious clients we can get into Keyword Research & Analysis. The database we use allows us to see what words people are actually searching for on the major search engines. It also tells us how many websites are targeting each of those keywords with their Search Engine Optimization strategy. This information often turns up 'long-tail plums’ which are not being targeted by many websites. Optimizing for these plums is an excellent way to obtain a higher ranking, as well as bring highly targeted customers to your site.
META Tags – We rewrite your Meta Tags. The Title and Description Meta Tags are very important. The major search engines use your Title Tag as the link to your website, and put the contents of the Description Meta Tag under that link in their search results. You need this text to be worded correctly with regard to keywords as well as being inviting to prospective customers.
HTML Tags – We also look at the HTML tags on your homepage. An Alt tag is a few words that can be associated with photos and graphics on your homepage. If you don’t overdo it you can include keywords in these and some of the other HTML tags to help your ranking. If you overdo it search engines will take it as spamming and penalize you.
Site Map – We make sure you have a good Site Map so search engine spider robot programs can find the website pages you want them to find.
Write Your Homepage Text – We're experts at writing your homepage text so it is both compelling marketing text to motivate customers to contact you, and also text that search engines will use to rank your website well. We know where to insert your keyword phrase, how many times to put it in, and all the most effective ways to do it in order to increase your rankings without getting penalized by Google for spamming.
External Links from Good Quality Websites – We'll put links to your website on our other customers' websites. Most are high quality websites that are already ranking well.
Research Link Exchange Requests – Once your site is ranking well you will receive requests from other websites to exchange links. If the site is a good website, and if the links are done in the proper way this can be good for both your rankings. But if you exchange links with a site that's on a search engines Black List this would seriously damage your ranking. To avoid this we research each of the link exchange requests you receive, give our opinion on whether or not you should exchange links with that website, and provide suggestions on the best way to proceed.
Your Personal Internet Marketing Consultant – We are accessible just about any time to our ongoing customers for advice. If you wish we can even advise you on things you can do yourself for free when you have the time that will greatly improve traffic to your website, your percentage of conversions, and your ranking. In addition if you receive an email and you're not sure if it's valid or a scam, send it to us and we'll let you know the best course of action.
Tracking & Reporting – We monitor all of the major search engines on a monthly basis and provide a written report with your current rankings. Google used to take months to rank new websites but these days they usually find your website within a few weeks.
Competitive Analysis – We can research many things on your behalf. We make sure Google, Yahoo and MSN Live Search know of the existence of the important pages on your website. We research your current ranking for your keyword phrase, and your competition's ranking for your keyword phrase. We look at who's ahead of you and what we have to do to pass them. This is always part of our goal.
Website Analytics – Every month we can provide crucial information that helps us improve your rankings such as how many different people are visiting your site, which pages they visit the most, what websites they come from, and what keyword phrases they are using to find your website from the major search engines.
Optimize Other Pages on Your Website – We can help your website rank well for a number of different keyword phrases. This means working on many different pages of your website – Meta Tags, links, sitemap, keyword phrase placement on each page, etc.
Add Relative Content to Your Website – Google feels that if you are constantly adding new articles and information to your website then it is a 'going concern' and will be more relevant to more people, so they rank your website higher. And they can tell if your content is related to your keyword phrases. We will provide recommendations and add your content to your website on a regular basis.
Publish Articles on Other Websites – A good way to get relevant authoritative links to your website is to publish articles on other websites. If you write the articles we know where to publish them and the best way to do it for increased rankings — or our staff writers can write high quality articles for you in your voice. You can choose the topics or we can make appropriate recommendations.
News Releases – News releases or press releases can be an excellent source of quick publicity. It is usually possible to include a link to your website at the bottom of every release, which will help increase your ranking by itself, and also encourages other websites to link to yours.
Social Networking Websites – We know of over 100 websites where you can get free publicity if your article, photos or videos don't look blatantly commercial. Some of the most well known are Twitter, FaceBook, YouTube, Flickr, Digg, Reddit, and MySpace. We have the expertise and knowledge and take the time to do it right.
Pay-Per-Click Campaigns – Pay-Per-Click (PPC) Search Engine Marketing (SEM) campaigns using Google AdWords can drive qualified customers to your website very quickly at very low cost. You only pay when somebody clicks your ad and goes to your website. We know the best ways to write pay-per-click ads and organize the preferences to deliver the customers you want. AdWords ads are the little text ads you see on the far right column of the page after you search. We can develop groups of Google AdWords campaigns that are each targeted to different segments of your market, develop different Landing Pages for each group, and monitor which is the most effective. We can also develop Pay-Per-Click ad campaigns on Yahoo Search Marketing and MSN adCenter.
Landing Page Optimization – It's much more effective to have a page on your website that contains only specific information that people who click on your AdWords ads are interested in. This is called a Landing Page and we are experts at creating and optimizing them in order to convert more into paying customers.
Blogging For Profit – Blogs can be an excellent generator of external links to your site which greatly enhance your ranking. Search engines love them. And you might be surprised how many people are interested in your opinion. The most popular Blog software for business websites is WordPress. It is free but requires a considerable amount of customization, and optimization for search engines. We set you up with a high quality WordPress Blog on your website and train you how to manage it easily and profitably. We make sure your content is found and your blog runs smoothly and effectively. We can even write content in your voice if you wish. It's much more effective to have your blog look like just another page on your website.
Send us an email to start improving your website's ranking today.
"I have been getting hits from Google searches so thanks for doing a great job and I hope I can stay on page 1!
Also, I get compliments on how professional my website looks.
"
"With Ken's persistence and dedication my company appears on the first page of the searches for 'Tutors in Vancouver'. Without any hesitation I highly recommend Ken Lapp for website design and search engine optimization."
Susan Cumberland
Director
Academic Advantage Educational Services Inc. www.schooliseasy.com